2024 Acres U.S.A. Reader Survey

It’s been a few years since we surveyed our readers, and with new ownership and a constantly changing agricultural landscape, we want to make sure we know who you are and what you’re looking for!

This confidential survey is available online at ____________, but you can also cut this page out and mail it to us at P.O. Box 351, Viroqua, WI 54665. Respondents will receive an invitation to a free group Q&A webinar/call with John Kempf or Mark Shepard, along with Acres U.S.A. owner Taylor Henry and editor Paul Meyer.

1. What’s your role in agriculture?
   • Farmer/rancher
   • Agronomist/consultant
   • Researcher
   • Other: __________________________
2. What types of crops do you grow/consult on / research? (Select all that apply)
   • Vegetables
   • Fruits
   • Berries
   • Nuts
   • Grains/row crops
   • Other: __________________________
   • None
3. What types of livestock do you raise? (Select all that apply)
   • Cattle
   • Sheep
   • Chicken
   • Pigs
   • Bees
   • Other: __________________________
4. What size farm/ranch do you primarily work on?
   • 0-10 acres
   • 10-100 acres
   • 100-1,000 acres
   • 1,000+ acres
   • I don’t currently farm/ranch
5. What is your farm’s annual revenue?
   • <$250,000
   • $250,000-$500,000
   • $500,000-$1,000,000
   • $1,000,000-$1,500,000
   • >$1,500,000
6. Do you practice agroforestry?
7. How do you describe your method of farming (check all that apply)?
   • Organic
   • USDA certified organic
   • Beyond organic
   • Regenerative
   • Ecological
   • Other: __________________________
8. Please rank the biggest challenges on your farm, from 1 (most challenging) to 5 (least challenging):
   • Applying ecological principles
   • Labor
   • Weather/climate
   • Marketing
   • Equipment
9. Any other major challenges? __________________________
10. Why do you subscribe to Acres U.S.A.? (Please select all that apply)
    • Interviews
    • Opinion and letters
    • Agronomic research updates
    • Information on ecological growing practices
    • Human health information
    • Book reviews
    • Other: __________________________
11. What types of articles would you like to see more, less or the same of in the magazine?

12. Any other topics we should cover more? __________________________
13. What types of advertising would you like to see more, less or the same of in the magazine?

14. When choosing an input product, which “seals of approval” do you look for?
    • CDFA
    • WSDA
    • Pro-cert
    • OMRI
    • Onecert
    • I do not look for seals
    • Other: __________________________
15. How long have you subscribed to Acres U.S.A. magazine?
    • 0-5 years
    • 5-10 years
    • 10-20 years
    • 20-30 years
    • 30-40 years
    • 40+ years
16. Which of the following are you interested in more of? (Select all that apply)
    • Ability to read and share magazine articles online
    • Audio versions of magazine articles
    • More pages in the magazine
    • Acres U.S.A. books
    • Audio versions of Acres U.S.A. books
    • Podcasts
    • Webinars
    • Other: __________________________
17. Have you ever attended an Acres U.S.A. event?
    • Yes
    • No
18. If you haven’t attended an Acres U.S.A. event, why not?
    • Cost
    • Location — too far away
    • Not interested in the speakers/agenda
    • Other: __________________________
19. What type of farming events will you likely attend in the next year?
    • A local/regional farming conference
    • The Acres U.S.A. Eco-Ag conference
    • A different national-level farming conference
    • An online course or webinar
    • Other: __________________________
20. Have you ever purchased a book from Acres U.S.A.?
    • Yes
    • No
21. Besides Acres U.S.A. magazine, where do you get your information about farming?
    • Other magazines
    • Books
    • YouTube
    • Other social media
    • Neighbors & friends
    • Extension services / other government organizations
    • Events/conferences
    • Other: __________________________
22. Please share any other overall feedback on how we can serve you better: __________________________
23. Demographics:
    • Male
    • Female
    • Under 20 years old
    • 20-29 years old
    • 30-39 years old
    • 40-49 years old
    • 50-59 years old
    • 60+ years old

Contact info:

• Name
• Company
• Address
• City
• State
• Zip
• Email address
• Phone

Mail to: Acres U.S.A., P.O. Box 351, Viroqua, WI 54665