When it comes to marketing, there is no such thing as a silver bullet
You’ve got the vision. There’s a line out to the street at your farm stand, your phone is ringing off the hook, and the cash is flowing in. You just need your product to go viral, right?
Wrong.
Going viral is not a marketing strategy. It’s impossible to predict, and if you’re not prepared to take advantage of the wave, it’ll leave you behind and you’ll be left blinking in shock while customer attention shifts to the next shiny object.
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